Two worlds.
One lifelong question.
What becomes possible when the story changes? I write epic fantasy about the truths that remake a life—and I help people turn that question into practical change.
“Stories are not only the worlds we escape into. They are also the worlds we learn to change.”
Epic worlds forged in fire.
Ancient secrets, crowns, fierce loyalties, and choices that change everything.
Practical lives changed with courage.
NLP, coaching, leadership, and skills designed for real-world transformation.
The truth can burn a kingdom to the ground.
The Ironhold Chronicles is a complete five-book epic fantasy saga about hidden histories, the cost of loyalty, and the courage to become more than the story you inherited.
“Both paths begin with the story a person believes is possible.”
The stories we live deserve our full attention.
Deon Groenewald is a fantasy author, NLP Master Trainer, coach, and founder. His fiction and transformation work are distinct disciplines, yet both return to the enduring themes of identity, courage, choice, and the moments that alter a life’s direction.
As the founder of Action Factory Global, Deon helps coaches, leaders, and individuals turn insight into useful, ethical, real-world action. As a novelist, he creates imagined worlds where those human questions are tested at a different scale.
Change that can be used the moment you leave the room.
Action Factory Global equips aspiring coaches, leaders, and individuals with practical NLP, life coaching, and leadership training designed for immediate human impact.
A home for the worlds we make—and the lives we choose.
For author enquiries, professional speaking, coaching, training, or media, contact Deon directly.