About

Students from 87 countries

Deon is highly skilled in the industry and is certified as a Master in Neuro Linguistic Programming, Life Coaching, Body Coaching and also as a Hypnotherapist..

In 2001 when Deon Groenewald started Action Factory he said, “My only purpose in my role as owner of Action Factory is to assist people to become better versions of themselves”.

The tools Deon used which were Life Coaching and Neuro Linguistic Programming, proved to give fantastic and satisfying results.

He saw firsthand how individuals were empowered and how peoples thinking patterns changed with Life Coaching in general.

Over the past few years, Deon noticed more and more clients were unhappy and dissatisfied with many things in their lives. This unhappiness varied from things such as people being unhappy with their jobs, their relationships, their bodies and overall it resulted in lack of energy and motivation in all areas of their lives.

Deon is a 54 year old who is healthy, fit, happy, fulfilled, goal driven and knows exactly what he wants out of life and it shows.

It is no surprise that many clients ask him, “Deon, what is your secret?”

This question made him even more self-reflective of his actions. He soon started to realize that since a young age he had always applied certain habits and behaviours into his everyday life. It dawned on him that he was not doing anything forcefully or even consciously. His actions just adapted to his thoughts and resulted in harmony.

He had well ingrained habits that positively impacted his life.

Deon decided to start journaling his daily activities to discover and search for the repeated behaviours.

After 2 years of monitoring himself, he realised what the secrets were.

Deon decided to compile a training course for coaches in order to reach the millions of people around the world that will benefit from his own personal experience. It is his pleasure to share his knowledge and experience as a specialist in understanding the human cognisance and behaviours with you.

Deon has trained thousands of people over the last few years. He has combined his training knowledge and personal experience in this manual.

It is absolutely a result of passion for people’s happiness and wellbeing.