About Deon Groenewald, NLP Trainer, Life Coach, Speaker and Author in South Africa
A bit about me, and why I do this
I’m Deon Groenewald, and for the last fifteen plus years, I’ve built my life around one thing: helping people change, properly. I’m the founder of Action Factory Global, and I’ve personally trained and certified over 3,000 coaches in more than 100 countries, through NLP, life coaching, and hypnotherapy.
We’ve been recognised as one of the top training institutions on the continent, and among the best in the world, but honestly, the numbers were never the point. Every single one of those coaches started out exactly where you might be now, curious, a little unsure, wanting more.
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Trainer, Speaker, Author
Everything I do comes back to the same thing, helping people become better versions of themselves, and giving them the tools to do the same for others.
As a Trainer
This is where most of my time goes. I don’t believe in teaching theory and hoping it sticks. You learn to coach by coaching, watching it done, then doing it yourself, with real feedback, in the room. That’s how the NLP Life Coach Certification Course works, and it’s how I’ve trained people for fifteen years.
See the training →As a Speaker
I also speak, to leadership teams, coaching groups, and conferences, about change, mindset, and what it actually takes to lead people well. If you’ve read anything on this page and thought “he should say this to my team”, that’s exactly the conversation I want to have.
See speaking →As an Author
Alongside the training and the speaking, I write. Books on personal development, on the same things I teach in the room, change, growth, becoming who you’re meant to be.
See the books →How I Work
I’m direct. I care. And I believe transformation happens through doing, not just knowing.
“If that sounds like your kind of training, coaching, or conversation, I’d love to hear from you.”
Ready When You Are
Message me on WhatsApp at +27 83 262 2096, or explore the training.
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